Course overview
What is intrapreneurship?
Intrapreneur [noun]: An intrapreneur is an employee who takes direct responsibility for turning an idea into a new product or service. An intrapreneur brings entrepreneurial thinking and skills to build… within the structure of an existing organisation. From the Cambridge Dictionary
This course will help professionals develop their own innovative capacity and adapt it to their workplace. Participants will learn to recognise and create tactics to apply intrapreneurial thinking as well as explore their own intrapreneurial capabilities. They will follow the process of intrapreneurship from exploration and exploitation of ideas through to pitch, business plan and implementation.
Participants will learn about the mindset of an intrapreneur, the qualities of an innovative organisation and how to discover them, how to identify and build teams, and how to handle potential roadblocks. They will also learn about the importance of marketing, funding, and about intellectual property concerns.
*This course was previously titled 'Accelerating Organisational Innovation'
What will I learn?
Upon successful completion of this course you will have an understanding of your own personal intrapreneurial skill set and you will be able to:
- identify different organisational structures and how to progress your ideas internally
- discover, map and make connections in your organisation’s internal network
- create novel ideas and value propositions that are consistent with the business of your existing organisation.
- identify new customers and internal markets by: considering and comparing the marketplace, assessing the competition, critiquing the results and impact on the existing organisation, interpreting and describing the outcomes of market viability and recommending next steps
- pitch your idea, including: explaining and defending a business idea, predicting the market, estimating the resources needed (people and financial) and explaining the impact of intellectual property (IP) arrangements
- construct and present a business plan that demonstrates an understanding of customer needs, any IP implications, calculated financials (projected costs, profits, and timelines) and any internal resource implications.
Who is this course for?
This course will be useful to any professional looking to develop innovation in the workplace, including:
- research and development (R&D) professionals, technology specialists and innovative employees developing new products, services, or processes
- managers and future leaders supporting and enabling intrapreneurial behaviour to create added value for their organisation
- business, sales, and strategy professionals who wish to individually develop and hone their innovation skills.
What will I get on completion?
Evidence your learning with a Certificate of Achievement from the University of Cambridge on successful completion.
