Product-Technology Roadmapping

Course overview

Discover how you can develop product roadmaps and other strategic technology and innovation roadmaps, to ensure decisions to invest in (and develop) new technology and capability are aligned with your customers' needs as well as your business objectives. Learn how to overcome complex challenges using an efficient and effective technology roadmapping process that has been successfully tried and tested in a variety of industries.

This course will enable you to enhance and clarify your overall innovation and technology strategy. It will facilitate the timely development and integration of technologies into new products and services, and the timely identification of crucial gaps in your (and your team's) market and technology intelligence for innovation. The course will be highly interactive, and you will be encouraged, through collaborative discussions, peer interaction and under the guidance of our subject experts, to develop your own product-technology roadmap.

What will I learn?

By the end of the course, you will have a detailed understanding of Cambridge's fast-start process for product roadmapping and technology roadmapping, including how to:

• analyse external market and internal business needs and drivers
• categorise and prioritise key market segments
• strategically align customer needs, business drivers and other strategic considerations in to a product/service release strategy
• identify product (and/or process) features, functions, and attributes
• identify and prioritise technology solutions
• produce a roadmap that links and aligns market, business, product, and technology perspectives.

Who is this course for?

This course is applicable to the following roles in most businesses and industries:

• product development team (including the sales/marketing/commercial functions, product designers, technologists and R&D specialists and product development specialists)
• product managers, technology managers and innovation managers
• product portfolio managers and programme managers
• innovation director, VP of innovation, manufacturing director, VP of manufacturing, R&D Director
• chief technology officers
• any stakeholder who is tasked with creating and using product, service and technology roadmaps.

Course delivery

Our certificated courses reflect the Cambridge experience and values, with low student to tutor ratios and academically rigorous standards. Our learning model is designed to help you advance your skills and specialise in emerging areas that address global challenges. We will help you build your network through an engaging and impactful learning journey that encourages collaboration. Courses are delivered in weekly modules, allowing you to plan your time effectively. The assessment criteria will be presented to you at the start of the course, so you can approach your studies with confidence and motivation, knowing what is expected of you and how to meet those expectations. 

Throughout your online learning experience, you will have access to your course tutor, who will help facilitate your learning and provide you with support and guidance during your studies. You can interact with your tutor through a range of media, such as live sessions, discussion forums, email or canvas messaging. 

Each course includes a balance of: 

• interactive learning and real-world application so you can directly apply what you’re learning to your own context
• diverse teaching methods to enhance learning outcomes which will be delivered via learning activities such as University of Cambridge academic led videos, quizzes and group work  
• optional live sessions (1 hour) with University of Cambridge academics and tutors to deepen your understanding of the week's material. These sessions may include an informal Q&A, a short lecture or a breakout activity that builds on the content introduced that week. All sessions are recorded and made available to stream so you can catch up whenever suits you
• guided critical thinking via our reflective workbook so you can collect, structure and summarise information and your thoughts as you progress through the course. 

What will I get on completion?

Evidence your learning with a Certificate of Achievement from the University of Cambridge on successful completion.