Product Technology Roadmapping

Learn and apply the key principles of roadmapping as an agile approach to product and strategy development

  • Duration

    6 weeks

  • Commitment

    8 hours per week

  • Price


  • Study mode

    Tutor guided

  • Certificate of Achievement

    Evidence your learning with a certificate on successful completion

    • Start

      27 September 2021

    • Finish

      08 November 2021

    • Start

      24 January 2022

    • Finish

      07 March 2022

Book a place


Course overview

Discover how you can use roadmapping to ensure technological decisions and developments are aligned with product and business plans. Learn how to overcome complex challenges using a process that has been successfully tried and tested in a variety of industries.

This course will enable you to successfully support technology strategy, facilitate the timely development and integration of technologies into new products and services, and identify gaps in the market. The course will be highly interactive, and you will be encouraged, through collaborative workshops, peer interaction and under the guidance of our subject experts, to develop your own product technology roadmap.

What will I learn?

By the end of the course, you will have a complete understanding of the roadmapping process, including how to:

  • analyse external market and internal business needs and drivers
  • categorise and prioritise key market segments
  • strategically align and identify knowledge gaps
  • identify product features, functions, and attributes
  • produce a product or service release strategy
  • identify and prioritise technology solutions
  • produce a roadmap and link it to market, product, and technology perspectives
  • align roadmapping with agile principles for commercial success

Study commitments

  • 8 hours per week

Who is this course for?

This course is applicable to the following roles in most businesses and industries:

  • product, technology, and innovation managers
  • product designers
  • chief technology and information officers
  • any stakeholder who is tasked with creating product, service and technology roadmaps

What will I get on completion?

Evidence your learning with a certificate on successful completion

University of Cambridge course leads

  • Dr Imoh  Ilevbare

    Dr Imoh Ilevbare

    Principle Solutions Development Specialist IfM Engage, University of Cambridge
  • Dr Rob Phaal

    Dr Rob Phaal

    Director of Research
    Strategic Technology and Innovation Management, Department of Engineering
    University of Cambridge

Course dates

  • 2021

    27 Sep - 08 Nov

    Places available

  • 2022

    24 Jan - 07 Mar

    Places available


Materials & equipment

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