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Dr Rob Phaal

About me

Rob joined the Centre for Technology Management in 1997, a research group based in the Institute for Manufacturing, Department of Engineering (CUED). He has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development. Rob conducts research in the area of Strategic Technology and Innovation Management (STIM). Particular interests include the emergence dynamics of technology-based industry and the development of practical management tools and toolkits. Strategic roadmapping is a key area of ongoing interest, in terms of both research and practice



  • Oliveira, M.G., Routley, M. and Phaal, R. (2022), ‘The digitalisation of roadmapping workshops’, Journal of Engineering and Technology Management, 65, 19 pg.

  • O’Sullivan, E. and Phaal, R. (2021), ‘Agile roadmapping: an adaptive approach to technology foresight’, Foresight and STI Governance, 15 (2), pp. 65-81.

  • Hirose, Y., Gerdsri, N., Farrukh, C.J., Lee, S. and Phaal, R. (2020), ‘Characterizing maturity levels for organizational-wide roadmapping implementation’, IEEE Engineering Management Review, 48 (4), pp. 133-143.

  • Kerr, C.I.V.K, Phaal, R. and Thams, K. (2019), ‘Customising and deploying roadmapping in an organisational setting: the LEGO Group experience’, Journal of Engineering and Technology Management, 52, pp. 48-60.

  • Kerr, C. and Phaal, R. (2015), ‘Visualizing roadmaps: a design-driven approach’, Research-Technology Management, 58 (4), pp. 45-54. 

  • Kerr, C., Farrukh, C., Phaal, R. and Probert, D. (2013), ‘Key principles for developing industrially relevant strategic technology management toolkits’, Technology Forecasting & Social Change, 80(6), pp. 1050-1070.

  • Phaal, R., O’Sullivan, E., Routley, M., Ford, S. and Probert, D. (2011), ‘A framework for mapping industrial emergence’, Technological Forecasting & Social Change, 78, 8(1), pp. 217-230.

  • Phaal, R. and Muller, G. (2009), ‘An architectural framework for roadmapping: towards visual strategy’, Technology Forecasting & Social Change, 76 (1), pp. 39-49.

  • Phaal, R., Farrukh, C.J.P. and Probert, D.R. (2007), ‘Strategic roadmapping: a workshop-based approach for identifying and exploring innovation issues and opportunities’, Engineering Management Journal, 19 (1), pp. 16-24.

  • Phaal, R., Farrukh, C.J.P. and Probert, D.R. (2004), ‘Technology roadmapping - a planning framework for evolution and revolution’, Technological Forecasting & Social Change, 71(1-2), pp. 5-26.