Product-Technology Roadmapping

Learn and apply key principles of roadmapping as an efficient approach for product and technology strategy.

  • Duration

    6 weeks

  • Commitment

    8 hours per week

  • Price


  • Study mode

    Tutor guided

  • Certificate of Achievement

    Evidence your learning with a certificate on successful completion

    • Start

      24 January 2022

    • Finish

      07 March 2022

    • Enrol by

      10 January 2022

    • Start

      04 April 2022

    • Finish

      16 May 2022

    • Enrol by

      21 March 2022

Book a place


Course brochure

Explore Product-Technology Roadmapping

Course overview

Discover how you can use roadmapping to ensure technological decisions and developments are aligned with product and business plans. Learn how to overcome complex challenges using a process that has been successfully tried and tested in a variety of industries.

This course will enable you to successfully support technology strategy, facilitate the timely development and integration of technologies into new products and services, and identify gaps in the market. The course will be highly interactive, and you will be encouraged, through collaborative workshops, peer interaction and under the guidance of our subject experts, to develop your own product-technology roadmap.

What will I learn?

By the end of the course, you will have a complete understanding of the roadmapping process, including how to:

  • analyse external market and internal business needs and drivers
  • categorise and prioritise key market segments
  • strategically align and identify knowledge gaps
  • identify product features, functions, and attributes
  • produce a product or service release strategy
  • identify and prioritise technology solutions
  • produce a roadmap and link it to market, product, and technology perspectives

Study commitments

  • 8 hours per week

Who is this course for?

This course is applicable to the following roles in most businesses and industries:

  • product, technology, and innovation managers
  • product designers
  • chief technology and information officers
  • any stakeholder who is tasked with creating product, service and technology roadmaps

What will I get on completion?

Evidence your learning with a certificate on successful completion

University of Cambridge course leads

  • Dr Imoh  Ilevbare

    Dr Imoh Ilevbare

    Principle Solutions Development Specialist IfM Engage, University of Cambridge
  • Dr Rob Phaal

    Dr Rob Phaal

    Director of Research
    Strategic Technology and Innovation Management, Department of Engineering
    University of Cambridge

Course dates

  • 2022

    24 Jan - 07 Mar

    Places available

    Enrol by 10 Jan

  • 2022

    04 Apr - 16 May

    Places available

    Enrol by 21 Mar


Materials & equipment

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