Course overview
Discover how you can use roadmapping to ensure technological decisions and developments are aligned with product and business plans. Learn how to overcome complex challenges using a process that has been successfully tried and tested in a variety of industries.
This course will enable you to successfully support technology strategy, facilitate the timely development and integration of technologies into new products and services, and identify gaps in the market. The course will be highly interactive, and you will be encouraged, through collaborative workshops, peer interaction and under the guidance of our subject experts, to develop your own product-technology roadmap.
What will I learn?
By the end of the course, you will have a complete understanding of the roadmapping process, including how to:
- analyse external market and internal business needs and drivers
- categorise and prioritise key market segments
- strategically align and identify knowledge gaps
- identify product features, functions, and attributes
- produce a product or service release strategy
- identify and prioritise technology solutions
- produce a roadmap and link it to market, product, and technology perspectives.
Who is this course for?
This course is applicable to the following roles in most businesses and industries:
- product, technology, and innovation managers
- product designers
- chief technology and information officers
- any stakeholder who is tasked with creating product, service and technology roadmaps.
Course delivery
Our certificated courses reflect the Cambridge experience and values, with low student to tutor ratios and academically rigorous standards. Our learning model is designed to help you advance your skills and specialise in emerging areas that address global challenges. We will help you build your network through an engaging and impactful learning journey that encourages collaboration. Courses are delivered in weekly modules, allowing you to plan your time effectively. The assessment criteria will be presented to you at the start of the course, so you can approach your studies with confidence and motivation, knowing what is expected of you and how to meet those expectations.
Throughout your online learning experience, you will have access to your course tutor, who will help facilitate your learning and provide you with support and guidance during your studies. You can interact with your tutor through a range of media, such as live sessions, discussion forums, email or canvas messaging.
Each course includes a balance of:
- interactive learning and real-world application so you can directly apply what you’re learning to your own context
- diverse teaching methods to enhance learning outcomes which will be delivered via learning activities such as University of Cambridge academic led videos, quizzes and group work
- optional live sessions (1 hour) with University of Cambridge academics and tutors to deepen your understanding of the week's material. These sessions may include an informal Q&A, a short lecture or a breakout activity that builds on the content introduced that week. All sessions are recorded and made available to stream so you can catch up whenever suits you
- guided critical thinking via our reflective workbook so you can collect, structure and summarise information and your thoughts as you progress through the course.
What will I get on completion?
Evidence your learning with a Certificate of Achievement from the University of Cambridge on successful completion.
