Leveraging Big Data for Business Intelligence

Course overview

Making data-driven decisions to stay ahead of the curve is imperative to the success of any business. In this course, you will learn how to understand big data, user-driven events, data science techniques and machine learning and apply this in order to inform successful product feature development and strategic business solutions.

This course takes a practical approach using BigQuery and Colab notebook to identify how you can recognise business problems, obtain data as the building blocks of problem-solving, and how to use data science techniques to help understand, build and validate possible solutions. You will be able to apply your learning immediately in the workplace, making proactive changes that secure strategic and financial success based on real data.

What will I learn?

• communicate data-driven decisions with authority to key stakeholders
• determine the main components of Big Data, Data Science and Machine Learning and how they work in a practical web tech environment
• undertake data analysis, data cleansing and data visualisation for data-driven product development to resolve strategic business issues
• interpret what the tools are telling you in terms of data trends and how to modify your approach
• strategically apply a range of data tools and methods to analyse and resolve common business issues.

Who is this course for?

• those interested in learning how to effectively harness the new technologies of machine learning and data science in a business context
• individuals seeking practical, business-orientated applications for big data to improve strategy, productivity, or decision-making.

Course delivery

Our certificated courses reflect the Cambridge experience and values, with low student to tutor ratios and academically rigorous standards. Our learning model is designed to help you advance your skills and specialise in emerging areas that address global challenges. We will help you build your network through an engaging and impactful learning journey that encourages collaboration. Courses are delivered in weekly modules, allowing you to plan your time effectively. The assessment criteria will be presented to you at the start of the course, so you can approach your studies with confidence and motivation, knowing what is expected of you and how to meet those expectations. 

Throughout your online learning experience, you will have access to your course tutor, who will help facilitate your learning and provide you with support and guidance during your studies. You can interact with your tutor through a range of media, such as live sessions, discussion forums, email or canvas messaging. 

Each course includes a balance of: 

• interactive learning and real-world application so you can directly apply what you’re learning to your own context
• diverse teaching methods to enhance learning outcomes which will be delivered via learning activities such as University of Cambridge academic led videos, quizzes and group work  
• optional live sessions (1 hour) with University of Cambridge academics and tutors to deepen your understanding of the week's material. These sessions may include an informal Q&A, a short lecture or a breakout activity that builds on the content introduced that week. All sessions are recorded and made available to stream so you can catch up whenever suits you
• guided critical thinking via our reflective workbook so you can collect, structure and summarise information and your thoughts as you progress through the course. 

What will I get on completion?

Evidence your learning with a Certificate of Achievement from the University of Cambridge on successful completion.